Discovering Tomorrow: Skyscanner’s US Travel Trends for 2025

2. Astro Adventurers: Reaching for the Stars
Astro-tourism continues to gain momentum, with travelers drawn to celestial events and stargazing.

• • Key Attractions:
    • Northern Lights in Tromsø, Norway (searches up 142%).
    • Solar and lunar eclipses.
    • Dark-sky parks like Galloway Forest in Scotland.
  • Why It’s Popular: 54% of travelers prioritize catching the Northern Lights, and 71% of Gen Z are interested in astrology-inspired trips.

Astro-tourism bridges science and mysticism, offering awe-inspiring experiences.

3. Reset Jetters: Wellness and Longevity Travel
Wellness travel is evolving into a deeper exploration of health and resilience.

• • Key Stats:
    • 75% believe vacations can build resilience and combat stress.
    • Rising interest in wellness retreats focusing on nutrition, sleep, and exercise.
  • Generational Divide: 43% of 18–34-year-olds versus 28% of 45–64-year-olds are more likely to take health-conscious vacations.

This trend reflects a desire to rejuvenate, recharge, and embrace healthier lifestyles.

4. Art-Venture: Immersive Cultural Experiences
Travelers are moving beyond traditional museum visits to engage with interactive art and culture.

• • Key Stats:
    • 49% of Americans say culture is the primary reason for choosing a destination.
    • 24% plan immersive art experiences, rising to 52% among Gen Z.
  • Why It’s Popular: Travelers enjoy the interactivity (38%), shared experiences (33%), and playful nature (27%) of immersive art.

Art-ventures redefine how we experience and appreciate culture.

5. Cowboy Core: Back to the Wild West
Western aesthetics and ranch experiences are captivating American travelers.

• • Key Stats:
    • 44% are interested in cowboy-themed activities, including horseback riding, campfire dining, and line dancing.
    • Interest in USA ranch stays is up 42% year-over-year.
  • Top Destinations: Dubai, Bengaluru, and Siem Reap lead in ranch and horseback riding bookings.

Cowboy Core combines nostalgia with a yearning for rustic simplicity and adventure.

6. Horti-Culture: Botanical Tourism in Bloom
Botanical tourism taps into the growing interest in nature and gardening.

• • Key Stats:
    • 72% of travelers enjoy visiting gardens during vacations.
    • Top attractions include fall foliage (57%), tulip fields (45%), and cherry blossoms (25%).
  • Trending Online: TikTok hashtags like #gardencoreoutfits (25.9M posts) highlight the appeal of floral-focused travel.

Horti-culture connects travelers with the beauty and serenity of the natural world.

7. Gami-Vacation: Video Game-Inspired Travel
Video games are driving travel trends, from visiting iconic game locations to gaming conventions.

• • Key Stats:
    • 35% of travelers are inspired to visit places featured in video games.
    • Flight searches for GamesCon in Cologne rose 508%.
  • Popular Destinations: Sydney, Da Nang, and Bali for gaming-friendly hotels.

Gami-vacations blur the lines between virtual worlds and real-world exploration.